bleach please

Bleach, Please is a podcast presented by SalonScale. The purpose was to create an intro video for the video portion of their podcast.

The Team

Storyboard: Caila Ellerman

Graphics: Nicki Canaday 

Execution

We wanted to create a sub brand that encompassed a retro feel that incorporated one of their parent brands main colours. 

The audience are described as bubbly, fun, and colourful so we wanted the intro to reflect that, while giving it a bit of a trendy edge. 

We wanted the storyboard to reflect elements of typical audience behaviours. Because the audience were hairstylists we wanted to incorporate the colour bar and hair colour while tying into the social aspect of the podcast.