Project Details

SalonScale recently introduced a new product to its serviceportfolio and sought a compelling campaign to generateenthusiasm and demand for their new hardware. Theobjective was to seamlessly merge the aesthetic of the hairindustry with the vibrant and vivid colors characteristic oftheir new product. The campaign aimed to personify the scales,ensuring the product was well represented throughout the campaign.

The Team

Caila Ellerman

Producer/Post Edits

SJ Kardash

Videographer

Nicole Romanoff

Photographer

Nicki Canaday

Graphic Designer